If anyone doubts Hyundai’s rise to critical acclaim and social acceptance, take a look at the latest model unveiled in Dubai.
The Genesis Prada is a special edition of the Korean firm’s luxury saloon, produced in association with the established Italian fashion house.
Boasting a 5.0-litre V8 engine and various Prada design elements, the Genesis Prada is a signal of the continued rise of the world’s fifth largest car manufacturer.
Only 1200 of the cars will be made worldwide and each comes with a numbered plaque, as well as badges, exclusive paint hues and Prada’s signature saffiano leather inside.