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I could get used to this! It’s 10am on a Saturday morning, and a very smiley lady wearing a Ducati t-shirt has just handed me a glass of OJ and my second mini-Danish pastry. Turns out she was right: I really would have regretted not trying these.
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But I’m not just here to gorge. Today Ducati UAE is opening only its second showroom in the United Arab Emirates – in Abu Dhabi’s Mussafah area – and crankandpiston has been invited to watch the ribbon cutting.
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An industrial area may seem an odd location for the new showroom, but Ducati is hardly the first automotive presence here. Indeed, Honda, BMW and Mercedes have already set up camp just around the corner. It’s a fast developing area, one which will help Ducati in the long-term, according Khalifa Al Masaood, Executive Director of Revolution Accessories LLC under whose banner the new showroom will lie.
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“The whole area is going through a facelift”, explains Khalifa. “Before it was very industrial, but now you can see all the big brands are coming here. I think the idea is to make it a more desirable location and a better customer experience, and that’s exactly what we aim to do with this new Ducati showroom.
