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Successful drivers from within the own ranks
Priaulx and Farfus have been confirmed as the first drivers to take to the track with the BMW M3 DTM in the 2012 season and during the intense test phase. Both drivers arrive in the DTM with impressive wins and titles to their names. Priaulx won the 2004 European Touring Car Championship for BMW, and followed that up with three World Championship titles between 2005 and 2007. The racing driver from the Channel Island of Guernsey (GB) has also proven his class in GT racing, with victory at the 2005 Nürburgring 24 Hours (DE) and first in the GT class at this year’s 12-hour race at Sebring (US).
“The DTM will be a big challenge for us all,” said Priaulx. “Together with BMW, I have celebrated success in many different disciplines and behind the wheel of some fantastic racing cars in recent years. I am more than confident that this will also be the case in the DTM. The BMW M3 DTM looks fantastic. I can hardly wait to get to know the car better in the coming tests, to contribute to its development, and ultimately to sit in the cockpit for the first DTM race in 2012.”
Farfus can also look back on a successful career with BMW. This is proven by 15 wins in the World Touring Car Championship, the triumph at the Nürburgring 24 Hours in 2010, and many more successful races in BMW racing cars: the Brazilian has all the essentials to be successful in the DTM. “I am delighted BMW is giving me the opportunity to race in the DTM,” said Farfus. “You always need new challenges in life. That is why I cannot wait for my debut in this series. The opposition is tough and has more experience in recent years, but BMW Motorsport is working fantastically to ensure we should be competitive right from the word go. We want to learn as quickly as possible. Who knows, maybe we can already challenge the established manufacturers a bit in 2012.”
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Strong teams and strong partners
Three teams will compete in next year’s DTM for BMW: BMW Team Schnitzer, BMW Team RBM and BMW Team RMG. The exact allocation of drivers to the three teams will be made at a later date. First, the teams are working hand in hand with BMW Motorsport to press ahead with the development of the BMW M3 DTM.
The first partners of BMW Motorsport in the DTM have also been confirmed. The international hotel brand Crowne Plaza Hotels & Resorts, part of the InterContinental Hotels Group (IHG), is continuing its cooperation with BMW as Premium Partner. Deutsche Post AG is also involved as a new Premium Partner.
“In order to succeed in the DTM, strong partners are as vital as strong teams, cars and drivers,” says Marquardt. “Even at this early stage BMW is in the fortunate position of having secured a raft of respected team sponsors and partners, all of whom perfectly complement the brand and identify totally with our ambitions. We are pleased that long-standing partners have also elected to remain with us. However, for us it is equally satisfying that additional top companies have decided to partner BMW’s DTM campaign and share in the challenges which face us.”
Janis Cannon, vice president global brand management, Crowne Plaza said: “Many BMW drivers tend to be the same people that check into our hotels around the world every day which is why it’s such a great brand fit for us. Our partnership with BMW is growing from strength to strength and is now in its fifth year. We wish the BMW team the best of luck on the track.”
Ingo Bohlken, Chief Marketing Officer BRIEF Deutsche Post AG, said: “The DTM has long been the German motor racing series, and thrills millions of fans, both live and on TV. Therefore for Deutsche Post it provides the ideal communications platform. As the world’s most popular touring car series, the DTM represents speed, dynamics and team spirit – all attributes that distinguish Deutsche Post. We welcome the return of BMW, and look forward to many exciting races.”
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Castrol Edge will continue to be BMW Motorsport’s Premier Technical Partner in the DTM. “The combined effort with BMW in motorsport is an important component of our partnership,” said Martin Rasbach, BMW Partnership Manager Castrol Lubricants. “The knowledge gained by pushing products to the limit in motorsport enables Castrol to create the high performance lubricants used by millions of drivers everyday and demonstrates the power of building long term trust and value through shared technology and expertise.”
In addition, H&R, SONAX and ZF Sachs were introduced as Official Partners in Munich, Sympatex was presented as Official Supplier. The company logos will be visible on all cars used by BMW Motorsport.
Manfred Hoffmann, Managing Shareholder of SONAX GmbH and owner of the Hoffmann group, explained: “We are delighted that the SONAX brand will once again be present on the circuits used by the DTM. Above all we are pleased that BMW Motorsport’s comeback has provided us with this opportunity. We would like to thank our partner BMW, and wish the entire team a ‘bright’ start to the 2012 season.”
Dr. Peter Ottenbruch, ZF Friedrichshafen AG Board Member responsible for Technology, said: “For many years we have worked extremely closely with BMW, both on the company’s production cars and in motorsport. In international motor racing the DTM is a highly respected series, and we are very pleased to be able to continue our successful partnership with BMW Motorsport in this series.”
Hartwig von der Brake, Marketing Manager of H&R, said: “BMW and touring car racing were two concepts that were inseparable for me even when I was a teenager. At that time, I was a young fan following the action on the race track. Today I’m delighted that we have been able to get such a fantastic project off the ground with such a strong partner.”
“As a developer and supplier of high-tech functional fabrics, Sympatex unites top performance and the ecology,” said Michael Kamm, CEO of Sympatex Technologies GmbH. “We – like BMW Motorsport – place enormous value on the efficient and responsible combination of resources and optimum performance. We look forward to partnering and supporting BMW in the forthcoming season.”
