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MINI likes to think of itself as a little bit different to the rest of the automotive brands out there, and because of this likes to do things with a little bit of a curveball. The latest such idea to come from MINI USA is its challenge to Porsche for a race around Road Atlanta.
But instead of the usual ‘funky 20-somethings jumping around in a MINI’ front this slightly oddball idea, it’s the rather balding and greying boss of MINI USA who’s doing the talking. Jim McDowell used to work at Porsche before he moved over the BMW mothership and directly challenges Porsche USA’s president Detlev von Platen to the race.
Whether it’s a straight line drag or a tight motorcross track we’re not sure – likely to be the latter otherwise the MINI will get whopped – but whatever, it takes some balls to put your brand out there in the public eye. Porsche are up for the challenge according to reports.
But the question is – would Middle East bosses of car companies be so willing to put their own credibility on the line?
