Sit back, relax, feel Swedish.
Volvo might be Chinese-owned now, following Ford’s 2010 sale of the company to Geely, but the company really doesn’t want us to forget where it comes from, and where all its cars are still made.
The company has a new advert out on the interwebs, which is basically a love letter to its home country of Sweden. We’re not totally convinced that it makes us want to buy a Volvo, decent though their range has been of late.
But it does make us want to go and live in the snow for a bit, and reflect on life, the universe and everything.